Business Brochure Writing: What is "Tone" and Why It's Important

InsureZero.com - Business Brochure Writing: What is "Tone" and Why It's Important
The “tone” of a written piece – like your brochure – can best be defined as the “feel” or “emotional effect” this piece has.
Many things make up “tone.” The words you use in your brochure. The length of your sentences. The colors you...
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